First published in the June 2 print issue of the Pasadena Outlook.
The Rose Bowl Operating Company’s Board of Directors has announced that Jens Weiden will become the new general manager/chief executive officer of the organization effective July 1, pending formal approval of the full board of directors in the coming weeks.
Weiden will replace retiring general manager/chief executive officer, Darryl Dunn. Weiden currently serves as the RBOC’s chief revenue officer, a position he has held since 2013. During his tenure, Weiden has led a dynamic team that has increased enterprise event revenue by over 500% since arriving at the Rose Bowl. Under his leadership, the Rose Bowl campus became one of the most dynamic entertainment venues in the nation during the COVID-19 pandemic, putting on innovative events that provided safe entertainment during a difficult time.
Weiden has also been instrumental in leading the Rose Bowl Stadium Premium Seating & Sponsorship teams and has been integral in attracting world-class musical acts and sporting events to America’s Stadium.
“I am truly honored to continue to build upon the 27-year legacy that Darryl established, supported by an unbelievable team of professionals throughout the RBOC organization,” Weiden said. “We will work collaboratively with the mayor, City Council, city manager and all Pasadena residents to ensure that the Rose Bowl campus remains a world-renown destination and point of pride for the community. I am grateful to the RBOC’s Board of Directors’ confidence in my abilities and leadership, and I am eager to begin the next chapter in our storied history.”
Prior to joining the RBOC staff, Weiden worked for the San Francisco Giants and was responsible for all non-baseball events at Oracle Park. He has also held positions at 24 Hour Fitness Corp., where he led marketing efforts and was a General Manager for the American Golf Corporation. Weiden holds a bachelor’s degree from St. Mary’s College in California.
“A few years ago, the board asked Darryl Dunn to develop a deep pool of executive staff to ensure that a transition would go smoothly — and it paid off,” said RBOC Board of Directors’ President Steve Haderlein. “We are thrilled that we can stay within the organization as Jens has proven to be invaluable in so many ways during his tenure in Pasadena. We are excited about what the future holds and are confident that Jens, and our entire senior team and staff, will lead us to even greater heights.”
