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HomePublicationPasadenaPasadena Playhouse Launches ‘Community@Play’ Initiative

Pasadena Playhouse Launches ‘Community@Play’ Initiative

Cast members perform at the Pasadena Playhouse’s current production of “Pirates of Penzance.”
Cast members perform at the Pasadena Playhouse’s current production of “Pirates of Penzance.”

Pasadena Playhouse is introducing “Community@Play,” a new free ticket initiative allowing thousands of area students and residents to enjoy the transformative power of live theatrical performances at the playhouse. This initiative is sponsored by Wells Fargo Bank, an active supporter of the Pasadena Playhouse for more than 19 years.
With Community@Play, the Pasadena Playhouse will offer thousands of free tickets to schools, nonprofit organizations, and other social support entities that work with our neighbors who might not otherwise have the opportunity to experience the power of theater. These groups are offered the Playhouse’s season programming, which they will attend on general performance dates.
“Our mission at the Playhouse is to use theater to enrich the lives of our community yet many among us, including students, are often priced out of this experience,” Producing Artistic Director Danny Feldman said. “Community@Play increases access to professional theater for all audiences by providing thousands of free tickets to those who might otherwise not be able to attend. ”
“There’s something powerful and magical about the theater,” said David DiCristofaro, executive vice president of Wells Fargo and Pasadena Playhouse Board Member. “It is a place where one can be transformed and taken to another world and share that experience with other theater attendees. We understand that many members of the community for different reasons cannot obtain the experience of live theater, and it is why we fund the arts to support programs and outreach to low-income, diverse communities and to share with them this amazing opportunity.
“Together, we at Wells Fargo with the Pasadena Playhouse, hope to remove these barriers and do our part to make theatre accessible to everyone.”
Rich Webster, co-president of the underwriting Helen and Will Webster Foundation, said his organization frequently works with Pasadena Educational Foundation and Pasadena Unified School District to provide supplemental educational and enrichment programs for students.
“I talked to Danny at the playhouse and, from my perspective, opening up the playhouse to the kids as a resource for the people of Pasadena was a wonderful idea,” he said.
In addition to attending performances, participants will have access to post-show discussions and student workshops for select productions. Both will create a forum for analysis and greater engagement with play themes, topics, character development, and plot — encouraging empathy and understanding.
This program can achieve a number of objectives from fostering greater awareness and appreciation for theater, to enhancing quality of life and strengthening community connections.
Current partnership schools include Pasadena Unified School District schools (Blair Middle and High Schools, Marshall Fundamental, Pasadena High School); Aspire Ollin University, Aveson Charter School, California School for the Deaf, New Girls Academy, Northview Intermediate School and Rosamond High School.
Youth services organization partners include Asian Pacific Family Center, Glendale Youth Alliance, North Hollywood Jeopardy Program, Teen Court Project for Justice and T.Y.M.E. Foundation.
Others include Day One, L.A. CADA, Lake Avenue Foundation, Los Angeles Red Cross Americorps and Unusual Suspects Theatre Program.
For more information about Community@Play, or to apply to become a program partner, visit

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