Douglas Elliman Real Estate, the second-largest independent residential real estate brokerage in the United States by sales volume, has opened its new location in Pasadena. The city has a strong resale market and is experiencing an uptick in existing home sales.
Designed by top British designer Mark Liddell of Mark Liddell Design, the brand-new office is located on the 10th floor of the newly remodeled tower at 70 S. Lake Ave. Led by real estate veteran Jonathan Butler, the new space can host more than 50 real estate agents and consists of eight private offices along with 12 open desk stations. With this expansion, Douglas Elliman now boasts 20 offices and more than 700 agents across California.
“Pasadena is a pivotal market for us to be immersed in, and this new office is synergistic with Elliman’s commitment to being the leading real estate brokerage in California,” said Stephen Kotler, CEO of Douglas Elliman’s Western region. “We look forward to growing our brand in this dynamic market and expanding our role as an invaluable part of this unique community.”
The 3,930-square-foot office space has sweeping views of both the San Gabriel Mountains and the San Gabriel Valley. Pasadena, known as the City of Roses, inspired Liddell to create the Douglas Elliman office replete with a rose theme, commissioning rose wallpaper from the U.K., rose prints and tiling from American designer Kelly Wearstler.
“Our aim was to create a space that didn’t take away from the incredible views from all the windows surrounding the office and added both masculine and feminine appeal — an office that feels like home,” said Liddell. “We are excited to have created the coolest and most stylish real estate office in Pasadena befitting the Elliman brand.”
Liddell is considered to be one of the top celebrity photographers and image-makers in the world, having photographed more than 500 international magazine covers of A-list Hollywood stars, including Halle Berry, Tom Cruise, Cameron Diaz, Matthew McConaughey, Charlize Theron, Bradley Cooper, Kate Winslet, Will Smith, Mila Kunis, John Travolta, Nicole Kidman, Cate Blanchett and Jennifer Aniston. Liddell expanded his focus from photography to designing interiors of luxury homes in California. He has lived in several major cities across the globe, including Milan, London, New York and Sydney, and his design is characterized by a sophisticated and international world eclectic look.
“We’ve assembled a terrific and talented team to offer exceptional real estate experiences to our clients in the area,” said Butler, executive manager of sales, vice president and broker of record for Douglas Elliman. “By embracing the theme of roses, our intention was to echo the spirit of the city, while maintaining the elegance of the luxury Elliman aesthetic. We have created a very special and welcoming office for the community, and we can’t wait to share it with our community.”
Established in 1911, Douglas Elliman Real Estate boasts more than 7,000 agents and operates approximately 118 offices. The company has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 60 countries and six continents. It also controls a portfolio of real estate services, including Douglas Elliman Development Marketing, Douglas Elliman Property Management and Douglas Elliman Commercial. For more information on Douglas Elliman, visit elliman.com.
